Code Concept

The DNA of beauty products is rapidly evolving. Fragrances are multiplying
like fractions. Once immutable patterns are being challenged. Interface conventions are changing at an incredible pace. But one thing remains constant through it all: a flawless guest experiences. Code is the material that breathes life into this experience.

Code Concept defines which codes belong to each guest experience, and how they are carried on. Discover the concept of each code and the experience that flows from them.